Our Mission
Our Leadership
Our CEO and Founder Brian Fetherstonhaugh is a globally recognized expert in the field of business and talent transformation.
Brian spent the first part of his career building global brands and helping companies transform to the digital world. For 14 years he was the CEO of The Ogilvy Group’s digital marketing company, working with some of the world’s most famous brands including IBM, American Express, Unilever, Nestle, Google, British Airways, IKEA and BlackRock Financial Group.
He later pivoted his career to talent transformation, working with Ogilvy as their Global Chief People Officer and with its parent company WPP as Senior Talent Advisor. Brian authored an award-winning international book called The Long View: Career Strategies to Start Strong, Reach High and Go Far. He is a frequent lecturer at top institutions including Columbia, Yale, McGill, Harvard, Vanderbilt, and the MIT Sloan School. In 2021, Brian was named to ‘100 Coaches’ – the world’s leading community of experts in leadership development and executive coaching.
Testimonials
Brian brings a lifetime of leadership to developing talent in all realms. And he does it with passion, perspective, humor, and humanity. He’s the real deal. To have Brian as a mentor is a gift for life.
Shelly LazarusChairman Emeritus, The Ogilvy GroupBrian is passionate about ensuring that our leaders are exposed to those often untaught skills of embracing change and managing during adversity. These skills can make or break the survival of a business.
Norman JaskolkaChairman, Advisory Board, Bensadoun School of Retail Management, McGill UniversityBrian has a genius for seeing patterns, be it in evolutions of people and leaders or in newborn trends. This helps make him a highly collaborative coach and partner.
Peter Sims Best-Selling Author and Founder/CEO of The Blacksheep Creative CommunityBrian has been my boss and life coach from early in my career to my current role as CEO of a global media company. Among many things, he taught me how to set stretch goals and establish a guiding North Star. Brian has had a profound and lasting impact on my career.
Nasreen MadhanyGlobal CEO, Neo Media WorldBrian brings wisdom, objectivity and decency to everything he does. He is an extremely valuable asset to me and our firm.
Stuart IngisChairman, Venable (Top 50 US law firm)Brian has great insights about leadership and careers, but he also appreciates the full context of life. He gave me the best career advice ever: Make room for your passions.
Dimitri MaexGlobal CEO, Reprise Digital
EXECUTIVE COACHING
The Long View Talent Group provides highly personalized 1-1 executive coaching delivered by a former CEO and Chief People Officer.
The Executive Coaching experience is typically 4 to 6 months in length, designed to unlock the full leadership potential among current and aspiring
C-suite executives.
DISCOVERY
Assessment of ambition, values and whole-life context, followed by a 360-degree evaluation with bosses, peers, subordinates and customers
STRATEGY
A concrete and concise Leadership Growth Plan, including the One Big Thing that will yield the greatest impact
PROGRESS TRACKING
Weekly progress calls to assess improvement against the agreed strategy and to provide ongoing mentoring
Leadership Development Training
The Long View Talent Group has created customized leadership training targeted to selected groups within the organization — often rising stars and leaders of the future.
This leadership training works with hand-picked groups of executives in a highly interactive workshop format, led personally by Brian Fetherstonhaugh. Throughout 2021, we developed a new curriculum called The Resilient Leader, a program designed to help leaders of the future increase their ability to embrace change and thrive in challenging circumstances. Modules include:
The Resilient Leader Training Program
01
Understanding Your Personal Drivers and Stressors
02
How To Invest Your Time for Maximum Yield
03
Maintaining High Energy and Positivity
04
The Velvet Hammer: Becoming a Strong but Warm Leader
05
Embracing Change + Overcoming Adversity
TALENT STRATEGY
CONSULTING
Companies who are ambitious about their talent and culture need a strategy that is both rigorous and inspiring. The Long View Talent Group brings a highly strategic and forward-thinking approach which covers:
Business Ambition
How must the organization grow and evolve
Talent Ambition
How will it use Human Capital as a competitive advantage
Talent Demand Projection
Estimate the volume and type of skills required to secure the needed business growth
Cultural DNA
Define the values and purpose that will attract and keep desired talent- including Equity, Diversity + Inclusion
Organizational Design
Broad definition of org structure to deliver growth
Infrastructure
Broad definition of tech and data required to support the talent engine
Talent Management
Playbook
Companies often need help turning their talent strategy into operational reality. The Long View Talent Group takes a holistic approach — ensuring alignment with the firm’s Business Ambition, and driving the guidance and best practices all the way through the Employee Journey.
- Business Ambition
- Talent Ambition
- Talent Demand Projection
- Cultural DNA
- Org Design
- HR Infrastructure
Succession Planning
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Role and skill planning
Which roles will be required in the future
-
Succession Gaps
If the internal pipeline is insufficient, create job specs for potential outside hires
Readiness Assessment
How well equipped are internal candidates for these future roles
- Ready Now
- Ready in 1 Year
- Ready in 2-3 Years
- Ready in 3+ Years
